Amidst evolving data regulations, shifting consumer attitudes and behaviours, and an accelerated pace of technological change, data trust has never been more important. Yet most organisations early attempts to combat this change have failed miserably. The design patterns relied upon have negatively impacted the customer experience, resulting in deep frustration, multi-billion dollar lawsuits and a plethora of operational difficulties.
Most organisations have failed to earn back the trust of their customers. As a result, data trust is perceived as a business challenges rather than an opportunity to deliver new customer and business value. But it doesn't have to be this way.
In this presentation, Nathan Kinch, Partner of >X and author of Designing for Trust: The Data Transparency Playbook will introduce Data Trust by Design (DTbD); the principles, the design patterns and the toolkit of design practices.
“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to design for trust. And the best way to overcome the data-trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment."
— Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University and Inventor, Privacy by Design