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Designing for Trust NYC @ General Assembly

  • General Assembly New York 902 Broadway (4th floor) New York, NY, 10010 United States (map)

With privacy moving to the forefront of people's minds all around the world, many organisations are scratching their heads - searching for ways make data sharing (or a lack of it) valuable, meaningful and engaging for their customers. This goes beyond static policies. It's about operationalising strong data ethics. It's about bringing to life proactive privacy and security. It's about making privacy part of the value proposition. It's privacy as a competitive advantage.

“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to design for trust. And the best way to overcome the trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment."

— Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University

In this hands on workshop Nathan Kinch, CEO of Greater Than X, will guide you through a practical Data Trust by Design activity. Together we'll produce trustworthy outputs that inform, empower and enable people to make simple and active choices about how their data is an isn't used.


  • Three practical plays you can make to design for customer trust and create competitive advantage 

  • Two new design tools you can make use of immediately

  • A designing for trust playbook (in fact, make that two playbooks!). Take it to work with you!