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Trust by Design NYC: The toolkit to make customer trust a competitive advantage

  • Betaworks Studios 29 Little West 12th Street New York, NY, 10014 United States (map)

With privacy moving to the forefront of people's minds all around the world, many organizations are scratching their heads - searching for ways make data sharing (or a lack of it) valuable, meaningful and engaging for their customers. This goes beyond static policies. It's about operationalizing strong data ethics. It's about bringing to life proactive privacy and security. It's about making privacy part of the value proposition. It's privacy as a competitive advantage.

“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to design for trust. And the best way to overcome the trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment."

— Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University

In this hands-on workshop Nathan Kinch, CEO of Greater Than X, will guide you through a practical Data Trust by Design activity. Together we'll produce trustworthy outputs that inform, empower and enable people to make simple and active choices about how their data is and isn't used.

Greater Than X is also gifting all of you a copy of their new playbook, Data Trust by Design (launching February 8)


  1. Nathan will kick off with a quick overview of the behavioral, regulatory and technological shifts impacting the personal information economy (10 mins)

  2. An introduction to Data Trust by Design, why it exists and the results it has produced to date (10 mins)

  3. We'll then break out into small groups, select a focus and begin our design challenge (20 mins)

  4. Two groups will then come together and present their output to the other group. We're focused on testing two key things; comprehension and efficacy (20 mins)

  5. After putting our output to the test and documenting what we learn, we'll come together as a group to share what we've learned, discuss the challenges and ask the tricky questions we feel are yet to be answered (20 mins)

  6. The workshop will conclude with a quick wrap up. Nathan will also share further resources to ensure you're supported in your designing for trust journey

Earlier Event: February 15
Designing for Trust at Telstra
Later Event: March 22
Data Trust by Design @ Zinc.VC