Consumer trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. In much of the world it’s become a fairly widely held view that today’s outdated models — those that effectively rely on ‘people as the product’ — cannot continue. Regulations like the GDPR and ePrivacy won’t allow for it. People won’t stand for it. Brands cannot afford it. The time to design for trust is now.
In this talk Nathan will guide you through three practical plays he developed collaboratively with the Data Transparency Lab to help organisations close the trust gap, get closer to their customers than ever before and evolve their design practice with the principles and patterns of Data Trust by Design.By executing these three plays you can combat regulation, earn back the trust of your customers and competitively differentiate in a market where mistrust is the new normal.