Back to All Events

Talk Data to Me: Small Data and Trust

  • General Assembly Melbourne (map)

About This Event

TALK DATA TO ME: Small Data and Trust (When Less Is More)

Overview: Consumer trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. Because of this trust is a competitive advantage.

At this special event, we host thought-leaders from Melbourne's data community to discuss the possibilities that data brings to life. They’ll cover how today’s wealth of data drives business and product decisions across industries ranging from design and recruitment, to banking and beyond.

Our expert panel will share their insights on how to design organisational cultures, workflows and products and services that are inherently trustworthy. They'll provide actionable views on key ethical considerations of consumer data rights. They'll also explore big VS small data and discuss the opportunities and challenges that small data and data trust present for our future.

What You’ll Take Away: Learn how you can leverage data in your role and business — no matter the industry. Our expert panel will cover real-world scenarios in which data has driven business success, discuss how data can be a powerful weapon for problem-solving, and share their insights on exciting opportunities in data so you can take the next step to incorporate trustworthy data-driven approaches into your work.

Remember, data is everywhere and it affects not only how we run our businesses, but how we live as individuals. Understanding the ways you can leverage data in your personal and professional life can help you find key insights, make smarter decisions, and elevate your career and businesses.


  • Check-in & Networking 6:00 - 6:15 pm
  • Panel Discussion & Interactive Q&A 6:20 - 7:40 pm
  • Wrap Up & Networking 7:40 - 8:00 pm

Each attendee will receive a complimentary copy of Designing for Trust: The Data Transparency Playbook (First Edition Digital Copy) after the event so you can take practical next steps to close the data trust gap, get to know your customers better and create sustained competitive advantage.

About the Speakers

Ben May

Manager, Mobile Banking ,NAB

I currently lead NAB’s mobile platform, looking after the bank’s mobile apps. With a strong design background in banking and financial services, I revel in the challenge of finding harmony between customer experience, business goal and technical solution. I am a fan of minimalist design, solving complexity through simplicity, and using data to deliver personalised, contextual experiences. 

I have worked with banks including HSBC (Hong Kong), ADBC (Abu Dhabi Commercial Bank), Axis Bank India, MCB (Mauritius Commercial Bank), ICICI Bank India, Danamon Indonesia and New York Based startup Moven.

Lover of photography and instagrammer (@beniam), as well as street food from where ever I am. Certified Kansas City Barbecue Society Judge, Competed in the US Mini Golf open, team winner of Victorian Chilli Festival, People's Choice, Best Chilli award, and general enjoyer of life.


Tony Wu

Head of Growth, Weploy

Success means more than just a pay cheque for Tony Wu. To impact, inspire and spark positive change is what pushes him to make a difference.

Tony’s career and experience is vast yet complimentary. He has worked in complex business development and relationship management roles as a lead consultant with one of the world’s top four recruitment firms, helped kick start Telstra’s B2B centre in their Icon store and set up a customer care centre for a major mining company.

Tony’s true passion has always been entrepreneurship. While studying the Bachelor of Business Entrepreneurship at RMIT, he experimented in projects ranging from marketing and brand consultancy to entertainment and fashion.

In 2013 Tony was selected for StartUpSmart’s Future Makers list of young entrepreneurs under 25. That same year with just $150 in his pocket, Tony founded Saibu no Akuma - a bespoke lifestyle brand bringing tailored, quality clothing to the Melbourne menswear scene.

Tony is a hooked on Brazilian jiu-jitsu, trains six days a week and has competed in the 2013 world championships. This self-motivation and passion for innovation paired with his experience in recruitment, makes him a driving powerhouse as Weploy’s Product and Experience Lead.


Nathan Kinch (Moderator)

Founding Partner, >X

Nathan is a founding partner of >X.

After his sporting career was ended by injury, Nathan caught the problem-solving bug – badly. He’s since designed trust-based value propositions, digital products, and differentiated business models for leading global brands. He's a regular keynote speaker and is also the author of Designing for Trust: The Data Transparency Playbook, a practical guide to help you close the data trust gap, create new customer value and competitively differentiate in the markets of tomorrow. 

You can watch his InVision Design Talk on the new rules of designing with data to learn more about his work.


Agnes Misiurny

Product Realization Manager, Cognizant Digital Business

Agnes is a senior manager within Cognizant Digital Business. Her main interest is ensuring innovation ideas become reality through a Design Thinking approach that combines human-centred-design, business strategy and technology. She has over 13 years of digital product experience across industries and products in Canada, Europe and now Australia – Lexus, Nivea, Deutsche Telekom, Nintendo - and includes agency and client-side, games, digital marketing solutions and mobile apps. Her background is in Interaction and User Experience design. However this background plus her structured thinking and understanding of process and business makes her a great fit for Product Realisation.


Harvey Lee

Founder, Simtopia

Harvey Lee is Founder and Partner at Simtopia (, a gamification and data-driven motivation firm. Harvey has spent over a decade inventing new ways for markets to form around data. Prior to Simtopia, Harvey was General Manager of Big Data Products and Strategy at Telstra where he championed data privacy technology, drove the data ecosystem strategy and headed up commercial data products including Telstra Location Insights. Earlier, Harvey developed a number of data products in international markets for LexisNexis Risk Solutions, including the LexisNexis telematics offering -- used by AAMI and Insurance Box in Australia -- and the LexisNexis Intelligence Exchange, a contributory database aimed at reducing life insurance fraud and abuse with more than 70% market penetration in India’s private life insurance industry.