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UX Alive! Berlin (It's time to design for trust)

The world of personal data is changing. Consumer mistrust is at an all-time high. Regulations like the GDPR threaten the very existence of leading digital business models.

We, as designers, sit at the forefront of much of this change. We have the power to empower the people we serve as customers. We are the ones who will be tasked with closing the trust gap and solving many of the problems that plague the market today.

Nathan’s talk will introduce you to the rapidly evolving personal data landscape. He’ll present a framework for getting really close to the people you serve as customers. He’ll then show you how to evolve your design process through Data Transparency by Design. This is how fast-moving organisations are converting ‘trust design’ into their competitive advantage.