Designing for Trust: The Data Transparency Playbook (Second Edition, 2018)

Designing for Trust: The Data Transparency Playbook (Second Edition, 2018)

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Close the data trust gap, get to know your customers better than ever before and create sustained competitive advantage with this take to work playbook.

Not convinced (yet)?

Okay. Here's a little more.

Trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so.

We’ve been at this for a while. What we've learned is that data transparency has the single greatest impact on a brand's trustworthiness. Trustworthy brands are inherently more meaningful. They outperform the stock market by 206%.

When data transparency becomes part of your values, culture and processes, and eventually finds its way into your products and services, you will gain competitive advantage.

Through our ongoing collaboration with Data Transparency Lab, we developed practical plays. We put them to the test in a variety of different ways. We optimised them. We then created this practical playbook for people like you, so you could take advantage of what we've been learning.

This playbook exists to support you in firmly grasping today’s data trust market dynamics, deepening your understanding of the people you serve as customers and evolving your design practice with new tools and approaches.

Designing for Trust: The Data Transparency Playbook is a ‘take to work tool’. It’s something you can use on a daily basis. It’s an ally in today’s most meaningful battleground; how to earn and sustain people’s trust.

It turns out 50% of consumers are willing to pay a premium to the brands they trust most. Don’t wait around for your competitors to become those brands. Start designing for trust today.

Get the playbook now.

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Here's what industry leaders are saying about the book


“Cultivating trust is the core responsibility for our next generation of designers. If you don’t have the user’s trust, you don’t have customers – and without customers, you don’t have a company. Developments in voice technology have raised concerns about privacy and are at the forefront of user’s minds. This playbook is a valuable resource for designers determining which data is collected, for what purpose; and how this can be communicated transparently to the user."

Raffaela Rein, CEO, CareerFoundry

“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to “design for trust.” And the best way to overcome the data-trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment. Use this great playbook to make trust your competitive advantage!“

Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University

“More than 50% of consumers are willing to pay a premium for products and services from companies they trust most. Use this playbook to design that trust and create your competitive advantage.” 

Manish Bahl, CxO Advisor and Author, The Business Value of Trust

“Design is responsible for a lot of the value brands create for customers. It should also be responsible for trust. Use this playbook to evolve your design practice and make trust a competitive advantage.”

James Harvey, Head of Design, Yoti

"This playbook showcases leading thinking and practical approaches to data transparency and trust design. Use it as a springboard to evolve your product design and development process. Never stop striving to create new and unique value for your customers."

Ramzi Yakob, Digital Strategy Lead for Digital Product & Design, Aviva