Designing a trustworthy moonshot

Can you imagine a future where your individual health and happiness is tied to our collective wellbeing? Telefónica Alpha has and they needed data trust to make it happen.

alpha logo.png
This intensive six weeks of work was instrumental in myself and the team moving beyond the current paradigm of how business and government thinks about data and trust.
— Oliver Smith, Strategy Director at Telefónica Alpha Health


predict 2018 (168).jpg


Data Trust by Design

Our Data Trust by Design Toolkit consists of principles, practices and metrics that consistently enable our clients to:

  1. Increase customer comprehension by >60%

  2. Decrease time to comprehension by >10x, and

  3. Increase customer propensity to share by 8x

As an industry we need to develop new design patterns for customer data sharing. This work is at the absolute forefront of that effort.
— Tony Wu, CEO at WePloy



Open Banking and Financial Services

Working directly with the organisations responsible for Open Banking in the UK and Australia, our Data Trust by Design Toolkit has become an integral component of the practical, evidenced guidance delivered to market.

We’ve also developed a playbook to help Financial Services leaders earn back the trust of their customers.

Consent revocation.png
Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it’s now time to ‘design for trust.’ And the best way to overcome the trust gap is with Data Trust by Design. This is an essential ingredient to enabling user empowerment.
— Ann Cavoukian, PH.D.,LL.D. (Hon), M.S.M Inventor, Privacy by Design

50% of consumers are willing to pay a premium to the brands they trust most. Want to know more about how this applies to you? 

Blue Panel BG.png